PPT: Mass Media & Society | Communication for UGC NET PDF Download

 Page 1


Mass Media & Society
An exploration of mass media's evolution and impact on Indian society, 
from colonial times to the digital age.
Page 2


Mass Media & Society
An exploration of mass media's evolution and impact on Indian society, 
from colonial times to the digital age.
Definition
Mass Audience
Media that reaches very large numbers of people across society.
Various Forms
Television, newspapers, films, magazines, radio, advertisements, video 
games and CDs.
Page 3


Mass Media & Society
An exploration of mass media's evolution and impact on Indian society, 
from colonial times to the digital age.
Definition
Mass Audience
Media that reaches very large numbers of people across society.
Various Forms
Television, newspapers, films, magazines, radio, advertisements, video 
games and CDs.
Mass media during 
colonial period
Nationalism and Media
Indian nationalism's growth was closely linked to its struggle against 
colonialism.
Anti-colonial Voice
Nationalist press nurtured anti-colonial public opinion, facing 
censorship.
Notable Publications
Kesari (Marathi), Mathrubhumi (Malayalam), and Amrita Bazar 
Patrika (English) suffered colonial displeasure.
Page 4


Mass Media & Society
An exploration of mass media's evolution and impact on Indian society, 
from colonial times to the digital age.
Definition
Mass Audience
Media that reaches very large numbers of people across society.
Various Forms
Television, newspapers, films, magazines, radio, advertisements, video 
games and CDs.
Mass media during 
colonial period
Nationalism and Media
Indian nationalism's growth was closely linked to its struggle against 
colonialism.
Anti-colonial Voice
Nationalist press nurtured anti-colonial public opinion, facing 
censorship.
Notable Publications
Kesari (Marathi), Mathrubhumi (Malayalam), and Amrita Bazar 
Patrika (English) suffered colonial displeasure.
Beginning of modern 
mass media
Printing Press
First developed by 
Johann Gutenberg in 
1440, beginning 
modern mass media.
Industrial 
Revolution
Print industry grew, 
allowing newspapers 
to reach mass 
audiences.
Nationalism
People developed a 
sense of belonging or 
'we feeling' across the 
country.
Page 5


Mass Media & Society
An exploration of mass media's evolution and impact on Indian society, 
from colonial times to the digital age.
Definition
Mass Audience
Media that reaches very large numbers of people across society.
Various Forms
Television, newspapers, films, magazines, radio, advertisements, video 
games and CDs.
Mass media during 
colonial period
Nationalism and Media
Indian nationalism's growth was closely linked to its struggle against 
colonialism.
Anti-colonial Voice
Nationalist press nurtured anti-colonial public opinion, facing 
censorship.
Notable Publications
Kesari (Marathi), Mathrubhumi (Malayalam), and Amrita Bazar 
Patrika (English) suffered colonial displeasure.
Beginning of modern 
mass media
Printing Press
First developed by 
Johann Gutenberg in 
1440, beginning 
modern mass media.
Industrial 
Revolution
Print industry grew, 
allowing newspapers 
to reach mass 
audiences.
Nationalism
People developed a 
sense of belonging or 
'we feeling' across the 
country.
Mass media during British period
British Era Media
Newspapers and magazines
Films and radio
State-owned radio
News spread by word of mouth
Independent India Media
Spread self-reliance spirit
Fight oppressive social practices
Formulate public opinion
Voice grievances
Promote scientific ethos
Radio Evolution
6 stations at independence
Vividh Bharati entertainment
Transistor revolution in 1960s
110 million households by 2000