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 Page 1


 
 
For the year 2025 
 
  
Business Studies-
305 Syllabus for 
CUET (UG) 
Page 2


 
 
For the year 2025 
 
  
Business Studies-
305 Syllabus for 
CUET (UG) 
 
 
 
Unit I: Nature and Significance of Management 
• Management – concept, objectives, importance. 
• Nature of management; Management as Science, Art, Profession. 
• Levels of management – top, middle supervisory (First level). 
• Management functions – planning, organising, staffing, directing and controlling. 
• Coordination – nature and importance. 
 
Unit II: Principles of Management 
• Principles of Management – meaning, nature and significance. 
• Fayol’s principles of management. 
• Taylor’s Scientific Management – Principles and Techniques. 
 
Unit III: Business Environment 
• Business Environment – meaning and importance. 
• Dimensions of Business Environment – Economic, Social, Technological, Political and Legal. 
 
Unit IV: Planning 
• Meaning, features, importance, limitations. 
• Planning process. 
• Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme. 
 
Unit V: Organising 
• Meaning and importance. 
• Steps in the process of organising. 
• Structure of organization – functional, and divisional. 
• Formal and informal organisation. 
• Delegation: meaning elements and importance. 
• Decentralization: meaning and importance. 
• Difference between delegation and decentralisation. 
 
Unit VI: Staffing 
• Meaning, need and importance of staffing. 
• Staffing as a part of Human Resources Management. 
• Steps in staffing process. 
• Recruitment – meaning and sources. 
• Selection – meaning and process. 
• Training and Development – meaning, need, methods – on the job and off the job methods of 
training. 
 
 
 
Page 3


 
 
For the year 2025 
 
  
Business Studies-
305 Syllabus for 
CUET (UG) 
 
 
 
Unit I: Nature and Significance of Management 
• Management – concept, objectives, importance. 
• Nature of management; Management as Science, Art, Profession. 
• Levels of management – top, middle supervisory (First level). 
• Management functions – planning, organising, staffing, directing and controlling. 
• Coordination – nature and importance. 
 
Unit II: Principles of Management 
• Principles of Management – meaning, nature and significance. 
• Fayol’s principles of management. 
• Taylor’s Scientific Management – Principles and Techniques. 
 
Unit III: Business Environment 
• Business Environment – meaning and importance. 
• Dimensions of Business Environment – Economic, Social, Technological, Political and Legal. 
 
Unit IV: Planning 
• Meaning, features, importance, limitations. 
• Planning process. 
• Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme. 
 
Unit V: Organising 
• Meaning and importance. 
• Steps in the process of organising. 
• Structure of organization – functional, and divisional. 
• Formal and informal organisation. 
• Delegation: meaning elements and importance. 
• Decentralization: meaning and importance. 
• Difference between delegation and decentralisation. 
 
Unit VI: Staffing 
• Meaning, need and importance of staffing. 
• Staffing as a part of Human Resources Management. 
• Steps in staffing process. 
• Recruitment – meaning and sources. 
• Selection – meaning and process. 
• Training and Development – meaning, need, methods – on the job and off the job methods of 
training. 
 
 
 
 
 
Unit VII: Directing 
• Meaning, importance and principles. 
• Elements of Direction: 
– Supervision – meaning and importance 
– Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and 
non- financial incentives. 
– Leadership – meaning, importance; 
– Communication – meaning and importance, formal and informal communication; 
barriers to effective communication. 
 
Unit VIII: Controlling 
• Meaning and importance. 
• Relationship between planning and controlling. 
• Steps in the process of control. 
 
Unit IX: Business Finance 
• Business finance – meaning, role, objectives of financial management. 
• Financial planning – meaning and importance. 
• Capital Structure – meaning and factors. 
• Fixed and Working Capital – meaning and factors affecting their requirements. 
 
Unit X: Marketing 
• Marketing – meaning, functions, role. 
• Distinction between marketing and selling. 
• Marketing mix – concept and elements: 
– Product – nature, classification, branding, labeling and packaging 
– Physical distribution: meaning, role; Channels of distribution, – meaning, types, 
factors, determining choice of channels. 
– Promotion – meaning and role, promotion mix, Role of Advertising and personal 
selling; objections to Advertising. 
– Price: factors influencing pricing. 
 
Unit XI: Consumer Protection 
• Importance of consumer protection. 
• Consumer rights. 
• Consumer responsibilities. 
• Ways and means of consumer protection – Consumer awareness and legal redressal with 
special reference to Consumer protection Act. 
• Role of consumer organizations and NGOs. 
 
Unit XII: Entrepreneurship Development 
• Concept, Functions and Need. 
• Entrepreneurship Characteristics and Competencies. 
• Process of Entrepreneurship Development. 
• Entrepreneurial Values, Attitudes and Motivation – Meaning and Concept. 
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